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The Rise of Large Action Models Heralds the Next Wave of Autonomous AI
Generative AI has officially entered its second act, driven by a new generation of AI agents capable of taking action just as deftly as they can hold a conversation. These autonomous AI systems can...
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What Our Dreamforce Marketing Cloud and Commerce Cloud Innovations Mean for You
What a Dreamforce week it’s been – it feels so good to catch up with Trailblazers, hear so many wonderful ideas, and unveil innovations we’ve been working on at Salesforce. Customer-driven...
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The Future of Commerce: Unified and Augmented by AI Agents
Commerce has always been complex, but as technology advances and new channels, trends, and customer expectations arise, it’s becoming increasingly difficult to create cohesive, compelling shopping...
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How the Atlas Reasoning Engine Powers Agentforce
The speed of innovation in the world of AI — and specifically, generative AI — is continuing at a breakneck pace. With the technical sophistication that’s available now, the industry is rapidly...
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Human-AI Synergy in Media & Entertainment: The Next Frontier of Personalization
Investment in new technology is the future in the media and entertainment industry, especially considering the swirl of always-escalating customer expectations. That was made abundantly clear in...
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AI-Powered Service Trends Reshaping the Telecom Industry
Telecommunications customers expect fast, personalized, and seamless service. If they don’t get it, they’ll change providers in a heartbeat. It’s that stark reality that has providers scrambling to...
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Want the Most of AI? Start By Consolidating Your Tech Stack
Are disconnected tools and scattered data making it hard to close deals, maintain a clear view of your customers, and effectively leverage AI? The solution is tech consolidation. By focusing on an...
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LLMs and Copilots Alone Won’t Save You: Why You’re Doing Enterprise AI Wrong
CEOs across industries have embraced AI, imagining exponential growth, unprecedented productivity, and radical cost reductions. Yet, many are setting themselves up for failure. The misguided rush to...
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8 Contact Center Automation Trends to Watch for in 2025
Customers today want personalized, efficient service, and they don’t have time to wait around. In fact, our research finds that a whopping 78% of service reps say customers seem more rushed. So how...
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Transforming Telecom Maintenance: How AI Streamlines Asset Management
There’s a major shift underway in field service in the communications industry – a move away from traditional, reactive models toward proactive and predictive. The way telecom asset management has...
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