Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends
I’m Domenique, sometimes better known as “Astro’s mom.” I’m the guardian of the entire lineup of Salesforce characters, and people ask me all the time how they came to be. So here’s the story! It was...
View ArticleWhat Is Data Cloud?
Data Cloud is a data platform that unifies all of your company’s data on to Salesforce’s Einstein 1 Platform, giving every team a 360-degree view of the customer to drive automation and analytics,...
View ArticleAI For Small Business is Here — Get Ready With These Tips
Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses (SMBs) through optimizing operations and enhancing employee efficiency....
View ArticleCall Center Burnout: 8 Signs You’re Hitting a Wall — And How To Bounce Back
Imagine this: it’s Monday morning. You’re already dreading the relentless beep of incoming calls. Your coffee doesn’t seem strong enough to tackle the neverending queue of customer queries and...
View ArticleWhat Is ERP? (A Beginners Guide)
Planning can make or break a business. A good plan can become your lifeblood. If you’re wondering how to plan your finances, human resources, project management, inventory and sales all together — you...
View ArticleWhat Is an Omnichannel Contact Center? Everything You Need to Know
An omnichannel contact center uses cloud-based software to manage customer interactions across multiple channels. It helps you deliver an efficient, personalized experience every time — no matter how...
View ArticleHow to Drive AI and Data Success with Salesforce Certifications
Salesforce is helping customers understand artificial intelligence (AI) and Data Cloud by delivering two certifications that objectively validate the individual skills and experience that team members...
View ArticleWhat Is Project Management? (A Comprehensive Guide)
Who doesn’t love a good project? If you want to deliver project goals on time and within budget, all while satisfying stakeholders, efficient project management is essential. But what does ideal...
View ArticleWant Better Answers From Generative AI? Write Better Prompts
Generative artificial intelligence (AI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer...
View Article3 Ways to Learn About Data, AI, and Automation
You know you have to keep up to date with the latest technology. And if you feel like this AI revolution has come on a little fast and you or your team might be falling behind, you’re not alone. While...
View ArticleThe Future of Customer Service: What You Need To Know for 2025
The future of customer service starts with learning what your customers expect today — a personalized and connected experience. The catch? You need to focus on productivity and cost savings without...
View ArticleHow To Solve the Top 3 Problems Slowing Down AI for IT
As an IT leader, you’re feeling the pressure to pivot to artificial intelligence (AI)-led everything. But how can AI for IT work for you? From generating hyper-relevant sales emails to prospects or...
View ArticleHow to Use Lead Nurturing to Take Your Sales Career to the Next Level
For years, my sales process felt very transactional — until I had an ah-ha moment. The digital marketing solutions that I was selling at the time helped companies build their brand and attract...
View ArticleWhat Is Sales Management? Tips, Process, and Best Practices
Think of sales management like a sports team. Have you ever heard of a top-ranked sports team without a coach? Of course not. The coach provides the guidance, inspiration, strategy, and training that...
View ArticlePipeline Reviews Are the Worst — Here Are 10 Easy Ways To Fix Them
Self-proclaimed “old school to new school” sales leader Richard Harris remembers the first time someone quit on him. “No resignation letter — she just left.” The reason? A series of painful pipeline...
View ArticleAI From A to Z: The Generative AI Glossary for Business Leaders
This generative AI glossary will be updated regularly. Does it seem like everyone around you is casually tossing around terms like “generative AI,” “large language models,” or “deep learning”? Feeling...
View ArticleWhat are Large Language Models (LLMs)?
As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more...
View ArticleLearn AI Skills on Trailhead
Artificial intelligence (AI) news is everywhere! Whether you’re baffled by AI or becoming increasingly knowledgeable each day, one thing is for sure: AI is the future of work, and we’re here to help...
View Article3 Reasons Why Einstein 1 Is a Game-Changer for Small Businesses
Did you know that 65% of customers expect companies to adapt to their changing needs and preferences, but almost as many feel that companies are treating them as a number? As a small and medium...
View ArticleReimagine Work With the New AI Employee Service Agent
If your business seems to be pulling you in a hundred directions, it’s actually closer to 991. According to the Connectivity Benchmark report, the average enterprise uses 991 different applications,...
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