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Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends

I’m Domenique, sometimes better known as “Astro’s mom.” I’m the guardian of the entire lineup of Salesforce characters, and people ask me all the time how they came to be. So here’s the story! It was...

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What Is Data Cloud?

Data Cloud is a data platform that unifies all of your company’s data on to Salesforce’s Einstein 1 Platform, giving every team a 360-degree view of the customer to drive automation and analytics,...

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AI For Small Business is Here — Get Ready With These Tips 

Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses (SMBs) through optimizing operations and enhancing employee efficiency....

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Call Center Burnout: 8 Signs You’re Hitting a Wall — And How To Bounce Back

Imagine this: it’s Monday morning. You’re already dreading the relentless beep of incoming calls. Your coffee doesn’t seem strong enough to tackle the neverending queue of customer queries and...

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What Is ERP? (A Beginners Guide)

Planning can make or break a business. A good plan can become your lifeblood. If you’re wondering how to plan your finances, human resources, project management, inventory and sales all together — you...

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What Is an Omnichannel Contact Center? Everything You Need to Know

An omnichannel contact center uses cloud-based software to manage customer interactions across multiple channels. It helps you deliver an efficient, personalized experience every time — no matter how...

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How to Drive AI and Data Success with Salesforce Certifications

Salesforce is helping customers understand artificial intelligence (AI) and Data Cloud by delivering two certifications that objectively validate the individual skills and experience that team members...

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What Is Project Management? (A Comprehensive Guide)

Who doesn’t love a good project? If you want to deliver project goals on time and within budget, all while satisfying stakeholders, efficient project management is essential. But what does ideal...

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Want Better Answers From Generative AI? Write Better Prompts

Generative artificial intelligence (AI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer...

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3 Ways to Learn About Data, AI, and Automation

You know you have to keep up to date with the latest technology. And if you feel like this AI revolution has come on a little fast and you or your team might be falling behind, you’re not alone. While...

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The Future of Customer Service: What You Need To Know for 2025

The future of customer service starts with learning what your customers expect today — a personalized and connected experience.  The catch? You need to focus on productivity and cost savings without...

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How To Solve the Top 3 Problems Slowing Down AI for IT

As an IT leader, you’re feeling the pressure to pivot to artificial intelligence (AI)-led everything. But how can AI for IT work for you? From generating hyper-relevant sales emails to prospects or...

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How to Use Lead Nurturing to Take Your Sales Career to the Next Level

For years, my sales process felt very transactional — until I had an ah-ha moment. The digital marketing solutions that I was selling at the time helped companies build their brand and attract...

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What Is Sales Management? Tips, Process, and Best Practices

Think of sales management like a sports team. Have you ever heard of a top-ranked sports team without a coach? Of course not. The coach provides the guidance, inspiration, strategy, and training that...

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Pipeline Reviews Are the Worst — Here Are 10 Easy Ways To Fix Them

Self-proclaimed “old school to new school” sales leader Richard Harris remembers the first time someone quit on him. “No resignation letter — she just left.” The reason? A series of painful pipeline...

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AI From A to Z: The Generative AI Glossary for Business Leaders

This generative AI glossary will be updated regularly. Does it seem like everyone around you is casually tossing around terms like “generative AI,” “large language models,” or “deep learning”? Feeling...

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What are Large Language Models (LLMs)?

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more...

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Learn AI Skills on Trailhead

Artificial intelligence (AI) news is everywhere! Whether you’re baffled by AI or becoming increasingly knowledgeable each day, one thing is for sure: AI is the future of work, and we’re here to help...

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3 Reasons Why Einstein 1 Is a Game-Changer for Small Businesses

Did you know that 65% of customers expect companies to adapt to their changing needs and preferences, but almost as many feel that companies are treating them as a number? As a small and medium...

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Reimagine Work With the New AI Employee Service Agent

If your business seems to be pulling you in a hundred directions, it’s actually closer to 991. According to the Connectivity Benchmark report, the average enterprise uses 991 different applications,...

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